THE ESU MA’AT SPORTS
STORYTELLING PROGRAM

Developing the next generation of storytellers behind the game.

An eight-week virtual experience connecting HBCU students with the people, skills, and career pathways shaping sports media and storytelling.

EVERY GAME HAS A STORY.

Sports create stories of identity, culture, community, perseverance, achievement, business, and human connection.

The Esu Ma’at Sports Storytelling Program, presented by the National Black Movie Association, introduces HBCU students to the growing world of sports media and gives emerging creatives practical insight into turning their interests and skills into career opportunities.

This keeps Agnes's message while removing that “sports are more than competition” construction you don't like.

THE PROGRAM.

8 WEEKS. REAL INDUSTRY INSIGHT. NEW POSSIBILITIES.

The virtual professional development program introduces students to the people, platforms, and professions responsible for telling the stories surrounding sports.

Participants explore opportunities across:

  • Sports documentaries, features, interviews, and visual storytelling.

  • Reporting, interviewing, commentary, research, and editorial storytelling.

  • Capturing the defining people, environments, and moments surrounding sports.

  • Creating stories for social platforms, digital publications, and emerging media.

  • Building conversations and narratives through interviews and audio storytelling.

  • Exploring storytelling within teams, leagues, athletes, agencies, brands, and organizations.

BUILT FOR THE NEXT GENERATION

The program is designed for HBCU students interested in sports, film, journalism, media, communications, photography, content creation, and storytelling.

You don't need to know exactly where you fit yet. The program is designed to help students discover the possibilities and begin identifying a path forward.

I actually like that second sentence because it speaks to students who might think, “I like sports and making videos, but I don't know what job that translates into.”

THE ESU MA’AT SPORTS
STORYTELLING PROGRAM

Developing the next generation of storytellers behind the game.

An eight-week virtual experience connecting HBCU students with the people, skills, and career pathways shaping sports media and storytelling.

EVERY GAME HAS A STORY.

Sports create stories of identity, culture, community, perseverance,
achievement, business, and human connection.

The Esu Ma’at Sports Storytelling Program, presented by the National Black Movie Association,

introduces HBCU students to the growing world of sports media and gives emerging creatives practical insight into turning their interests and skills into career opportunities.

THE PROGRAM.

8 WEEKS. REAL INDUSTRY INSIGHT. NEW POSSIBILITIES.

The virtual professional development program introduces students to the people, platforms, and professions responsible for telling the stories surrounding sports.

Participants explore opportunities across:

  • Sports documentaries, features, interviews, and visual storytelling.

  • Reporting, interviewing, commentary, research, and editorial storytelling.

  • Capturing the defining people, environments, and moments surrounding sports.

  • Creating stories for social platforms, digital publications, and emerging media.

  • Building conversations and narratives through interviews and audio storytelling.

  • Exploring storytelling within teams, leagues, athletes, agencies, brands, and organizations.

BUILT FOR THE NEXT GENERATION

The program is designed for HBCU students interested in sports, film, journalism, media, communications, photography, content creation, and storytelling.

You don't need to know exactly where you fit yet. The program is designed to help students discover the possibilities and begin identifying a path forward.

THE SCHOLARSHIP

ESU MA’AT
Founding Board Chair,
National Black Movie Association

$5,000

ESU MA’AT SPORTS STORYTELLING SCHOLARSHIP

Supporting the next generation of sports storytellers.

The Esu Ma’at Sports Storytelling Scholarship provides a $5,000 financial award to help an emerging storyteller pursue creative work connected to sports.

The scholarship supports aspiring journalists, filmmakers, documentary creators, photographers, digital media creators, and other storytellers documenting the people, culture, communities, and experiences surrounding sports.

ABOUT ESU

THE LEGACY BEHIND THE PROGRAM

A strategic leader and advocate for access, Esu brings decades of experience across sports, inclusion, and community impact. His work has focused on creating pathways, expanding opportunity, and helping the next generation turn talent into possibility.

“Sports are stories of identity, resilience, culture, and community, and the next generation deserves the opportunity to tell them.”
— Esu Ma’at

CAREER PATHWAYS

  • FILMMAKER

  • DOCUMENTARY PRODUCER

  • SPORTS JOURNALIST

  • PHOTOGRAPHER

  • PODCASTER

  • EDITOR

  • CONTENT PRODUCER

  • SOCIAL MEDIA CREATOR

  • COMMUNICATIONS PROFESSIONAL

  • BRAND STORYTELLER

There isn't one way into sports media. Discover where your skills can take you.

Register